Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech

Get to know 2017's most innovative professionals

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Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek’s third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more.

Beginning with our cover star—stand-up comic, actor, writer and podcast host Kumail Nanjiani—we looked for subjects who are wielding creativity in bold and inventive ways, surfacing fresh voices, perspectives, ideas and products along the way.

From Wall Street to Silicon Valley to every advertising enclave in between (as well as 10 markets overseas), we found signposts to the future in the thrilling campaigns, innovations, artworks and pop-culture treasures they’ve created. In a world that’s increasingly divided, their work finds common ground as it seeks to entertain, educate, persuade, inspire and sell to its audience.

The list remains mostly U.S.-only, except for a new category of 10 global agency creative chiefs. It is also not a definitive ranking but an evolving mix of talent whose work has shone brightest over the last year. Honorees are never repeated, ensuring the list remains a constantly rotating roster of today’s top talent.

Congratulations to all the winners for reaching new heights, and pointing the way forward.

See the full list at these links:
15 Chief Creative Officers
18 Executive Creative Directors and Group Creative Directors
22 Creative Directors and Associate Creative Directors
14 Art Directors and Copywriters
10 Global Creative Leaders
12 Digital Innovators
10 Branded Content Masters
10 Artists and Authors
11 Celebrities and Influencers
• Cover Story: How Kumail Nanjiani Is Becoming an Inescapable Creative Force

And below, check out all the honorees in alphabetical order by first name.

Adam Aston — T Brand Studio (New York Times)
Alex Bodman — Spotify
Alexander Wang — Fashion Designer
Alexandra Spunt — Everlane
Allard Laban — Jackbox Games
Amy Emmerich — Refinery29
Anda Gansca — Knotch
Andrew Morse — Great Big Story
Ann Rubin — IBM
Ant Keogh — Clemenger BBDO Melbourne
Ari Halper — FCB New York
Ari Weiss — DDB
Barry Jenkins — Writer and Director, Moonlight
Bas Korsten — JWT Amsterdam
Becca Morton — Pitch
Ben Cascella — KBS
Bram Ceuppens — Heat
Brian Farkas — 180LA
Brian K. Vaughan — Saga
Brit Marling — TV and Film Collaborator
Bryan Stokely — BBDO New York
Bryn Mooser — RYOT
Casey Rand — Droga5
Chen Liang — Wieden + Kennedy
Chris Berend — Great Big Story
Claudia Cukrov — SS+K
Colin Selikow — Leo Burnett
Con Williamson — EP+Co
Daniel Bonder — BBH New York
Dave Arnold — Pereira & O’Dell
Dave Brown — BBH New York
Donald Glover — Actor, Writer, Producer
Drew Ungvarsky — Grow
Edel Rodriguez — Artist and Magazine Illustrator
Emily Calandrelli — TV Host, STEM Advocate
Eric Goldemberg — Monad Studio
Eva Santos — Proximity Spain
Fiona Staples — Saga
Flora Lichtman — Podcast Host, Science Journalist
Hans Dorsinville — Laird+Partners
Heather Knight — Robotics Professor
Hunter Hindman — Argonaut
Issa Rae — Actor, Writer, Director, Producer
Jason Norcross — 72andSunny
Jeff Curry — Ogilvy New York
Jeff Olsen — Adult Swim Games
Jeff Stamp — Grey New York
Jennifer Barclay — ROAR Group
Jessica Toye — JWT New York
Joel Kaplan — Muh-tay-zik Hof-fer
Jordan Peele — Actor, Writer, Director
Jorge Murillo — Alma
Josefine Richards — Ingo
Juan Peña — David
Julia Sourikoff — Tool of North America
Karen Short — Droga5
Kate Carter — R/GA
Katy Hornaday — Barkley
Ken Marcus — The Martin Agency
Kendrick Lamar — Rapper, Songwriter
Kerry Keenan — Never The Less
Kumail Nanjiani — Actor, Writer, Podcast Host
Laurel Boyd — Mediahub/MullenLowe Group
Lindsey Allison — Deutsch
Lizzie Wilson — McCann New York
Lori Martin — Innocean
Louie Calvano — DigitasLBi
Luciana Cani — Lapiz
Luke Sherwin — Casper
Mark Ray — North
Mark Sarosi — Anomaly
Martellus Bennett — NFL Tight End, Children’s Author, Entrepreneur
Martin Mercado — Mercado McCann
Martins Zelcs — BBDO New York
Matt Edwards — Johannes Leonardo
Matt Keats — Venables Bell & Partners
Matt Miller — Venables Bell & Partners
Melissa McCarthy — Actor, Writer, Producer, Fashion Designer
Meredith Ulmer — Wendy’s
Milica Zec — New Reality Co.
Molly Wilkof — Barton F. Graf
Monserrat Valera — Alma
MT Carney — Untitled Worldwide
Naoya Hosokawa — Drill Tokyo
Navid Baraty — Photographer
Nazanin Rafsanjani — Gimlet
Nigel Gross — KBS
Noel Cottrell — Fitzgerald & Co.
Paddy Fraser — CP+B L.A.
Pam Grossman — Getty Images
Patricia Lockwood — Poet and Memoirist
Patrick Clair — Creator of TV Opening Sequences
Rachel Holbrook — Airbnb
Rebecca Mock — Artist and GIF Maker
Renato Fernandez — TBWA Los Angeles
Ricardo Casal — David
Richard Brim — adam&eveDDB
Rick Condos — Argonaut
Ricky Vior — The Community
Rob Schapiro — Brunner
Roger Baran — Goodby Silverstein & Partners
Ryan Niland — Wieden + Kennedy
Sam Luchini — Goodby Silverstein & Partners
Samantha Bordignon — DigitasLBi
Scott Carlson — Van’s General Store
Sean Riley — The Martin Agency
Shane Ogilvie — The Garden
Simone Giertz — YouTube Star
Simrit Brar — Phenomenon
Stijn Jansen — Heat
Suthisak Sucharittanonta — BBDO Bangkok
Suzanna Bierwirth — The Mars Agency
Tali Gumbiner — McCann New York
Tereza Sverakova — Y&R Prague
Tim Miller — Deadpool Director, Blur Studio Co-Founder
Tylynne McCauley — 180LA
Veronica Zalcberg — Monad Studio
Victoria Azarian — Ogilvy New York
Vincent Cook, Energy BBDO
Wes Phelan — Johannes Leonardo
Winslow Porter — New Reality Co.
Zack Roif — R/GA
Zal Batmanglij — TV and Film Collaborator
Zoe Kessler — Barton F. Graf
Zoë Quinn — Game Developer, Author, Activist

This story first appeared in the June 12, 2017, issue of Adweek magazine. Click here to subscribe.
@nudd Tim Nudd is a former creative editor of Adweek.