Creativity, long divided by the agency world into the binary disciplines of art and copy, is today a blurred amalgam of technology, timing, strategy, calculated risk and social responsibility—all brought together by a meticulous commitment to craft. Each day, marketers find themselves surrounded by an infinite landscape of media options, and the creatives below have proven to be some of the best at navigating these new horizons.
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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.
