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The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation. For international creative leaders, who’ve traditionally faced starkly different obstacles in each of their markets, the Covid-19 pandemic has created a consistent challenge across all borders. As the world enters a period of recovery and reemergence, these creative leaders will be entrusted with helping guide clients along a thoughtful, productive path.
Keka Morelle
CCO, Wunderman Thompson Brazil
Based in: São Paulo
On becoming the first CCO for recently merged Wunderman Thompson Brazil: “Working for seven months now, caught in the middle of this pandemic, could have been a big challenge for us as a new agency, but it’s actually been a moment of progress since remote work has accelerated the fusion process.”
On the pressure for agencies to evolve: “On the one...
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