Adweek’s 25 Most Popular Stories About Creativity in 2017

Our most-read posts, including fun stunts and famous campaigns

Our most-read story was about Ikea's great ad poking fun at Balenciaga's pricey knockoff bag.

Ikea. Burger King. Netflix. Spotify. It’s no surprise that some of the world’s most creative brands delivered their usual memorable work in 2017. And Adweek’s stories about that work ended up being some of our most popular of the year.

Our most-read creative story of the year was about Ikea’s cheeky ad that tied into current events. The top five also included stories about three campaigns on our 10 Best Ads of 2017 list—Droga5’s New York Times work, McCann’s iconic Fearless Girl statue, and David Miami’s Mad Men ads for Heinz.

See the rest of the 25 most-read Creativity stories below.

25. The Real Story of a Pub’s Brilliantly Lazy Ad That Became a Viral Hit
24. Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech
23. Spotify Unearths More Hilarious User Habits in Global Outdoor Ads for the Holidays
22. See All 23 Grand Prix Winners From the 2017 Cannes Lions Festival
21. Netflix Is Making Stranger Things Versions of Classic ’80s Movie Posters, and They’re Amazing
20. The Story of ‘Fearless Girl,’ From the Women at McCann Who Made Her
19. Burger King’s Awesome New Ads Show Actual BKs That Caught Fire From Flame-Grilling
18. Spotify Builds More Funny Ads Around User Data, This Time Saluting Goofy Playlist Names
17. This Brewer Hired Women Illustrators to Remake the Cringingly Sexist Ads It Used to Run
16. Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers
15. French Magazine Charlie Hebdo Crosses the Line With Gruesome Theresa May Cover
14. Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar
13. How Dove Is ‘Hacking’ Photography to Change the Way Advertising Depicts Women
12. 25 Brilliant Ad Campaigns That Will Win Lions in Cannes
11. Burger King Offers an Adults-Only Valentine’s Day Meal, With a Different Kind of Toy Inside
10. This Funny Down Syndrome Ad Will Change the Way You Feel About ‘Special Needs’
9. Denny’s Got a Bit Too Real With a New Meme, and the Result Is the Brand’s Best Tweet Ever
8. April Fools’ Day 2017: Our Roundup of All the Best Brand Hoaxes
7. The 25 Best Ads of 2017 (So Far)
6. Meet Lauren. She’s 260 Weeks Pregnant, and for a Very Good Reason
5. 50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them
4. Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight
3. The 10 Most Watched Ads on YouTube in 2017
2. Trump Lashes Out at New York Times Ad Set to Air on the Oscars Tonight
1. Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

Don’t miss:

Adweek’s 25 Most Popular Brand Marketing Stories of 2017
Adweek’s 25 Most Popular Stories About Agencies in 2017
Adweek’s 25 Most Popular Stories About TV and Video in 2017

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