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Ikea. Burger King. Netflix. Spotify. It’s no surprise that some of the world’s most creative brands delivered their usual memorable work in 2017. And Adweek’s stories about that work ended up being some of our most popular of the year.
Our most-read creative story of the year was about Ikea’s cheeky ad that tied into current events. The top five also included stories about three campaigns on our 10 Best Ads of 2017 list—Droga5’s New York Times work, McCann’s iconic Fearless Girl statue, and David Miami’s Mad Men ads for Heinz.
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