Adweek Together: How to Stay Creative in Uncertain Times

Veteran creative director Kirsten Rutherford shares her tips

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One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days?

Earlier this week, Adweek travel reporter Ryan Barwick spoke to a creative at NASA who filled her free time by designing stay-at-home posters inspired by the iconic advertisements of another era when Americans needed comfort and motivation.

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