Adweek Together: How to Stay Creative in Uncertain Times

Veteran creative director Kirsten Rutherford shares her tips

One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days?

Earlier this week, Adweek travel reporter Ryan Barwick spoke to a creative at NASA who filled her free time by designing stay-at-home posters inspired by the iconic advertisements of another era when Americans needed comfort and motivation. Therapeutic? For sure. So, what’s next?

Today, our creative and innovation editor David Griner speaks with Kirsten Rutherford, executive creative director at Los Angeles-based agency Team One. What’s working for her team? And how is she maintaining her own creativity?

Adweek Together is a daily live discussion, streaming at 1 p.m. ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.