Adweek Podcast: The Little Lad Who Loves Berries and Cream

The story of the 2007 Starburst ad that's become a TikTok sensation

Starburst’s 2007 commercial “Bus Station” introduced us to a new character, the little lad who loves berries and cream, and a marketing star was born.

Recently, the spot has made a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance moves.

On this episode of Yeah, That’s Probably an Ad, we’re joined by Adweek’s director of audience engagement Jess Zafarris to discuss the character’s surprise comeback.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.