On the Adweek Podcast: Inside Bud Light's Sneaky Super Bowl Ad by Droga5

Plus, Nike celebrates Chinese New Year on Yeah, That's Probably an Ad

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Ahead of Super Bowl 2020, which is coming up in two weeks, we look back on last year’s scream-inducing Game of Thrones-meets-Bud Light spot during the Big Game (which topped our list Best Ads of 2019 list). On this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign, Lauren Ferreira and Jono Paull, who recall what it was like to brainstorm in the war room, the logistics that all magically came together on set and how they kept that sharp, surprising, 90-degree head fake a big, fat secret.

“We really wanted to shock people on the biggest night of the year,” Ferreira said.

“It was not without its challenges,” Paull explained. “It was such a passion project.”

They also share what they’re interested in seeing during Super Bowl 2020 (now that they’ve raised the bar).

And ahead of the Lunar New Year, Wieden + Kennedy Shanghai executive creative director Vivian Yong asks: “In connecting with the competitive spirit, where can we manifest this spirit in Chinese New Year?”

Yong discusses how to avoid cliches when approaching cultural conversations, as Apple and Nike make marketing headways in China. Yong talks about the insight and inspiration of chasing the red envelope in the footwear brand’s spot.

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