Advertising Week, a rhapsody

“So, naturalists observe, a flea/Has smaller fleas that on him prey;/And these have smaller still to bite ’em/And so proceed ad infinitum.” It has not escaped our notice that Jonathan Swift (1667–1745) might have been writing about Advertising Week when he quilled his famous poem about fleas. Consider: The ad business is about promotion. Advertising Week promotes that promotion. Adweek is one of the media partners of Advertising Week, thus in part promoting that promotion of the business of promotion.