Advertising helped Robert Goulet stay cool

Robert Goulet was cool. His trademark baritone and classic good looks propelled him to stardom in 1960, when he played Sir Lancelot in Camelot on Broadway. He made plenty of film, TV and stage appearances in the ’60s and ’70, but just when his popularity might have faded, his keen sense of humor and self-deprecation found favor with a new generation of fans. His ads for ESPN, and more recently Emerald Nuts (see above), showcased his signature style. An animated version of the singer played Bart Simpson’s tree-house casino in 1993. Robert Goulet died on Tuesday of pulmonary fibrosis at age 73. He’ll always be cool.

—Posted by David Gianatasio