Ads tout Britons' skill at cleaning up vomit

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Given England’s established culture of drunken football hooliganism, one would expect the public to already appreciate how much puke their local city councils clean up. But oddly enough, they don’t. Hence, a lovely little ad campaign celebrating the down-and-dirty exploits of British garbage men, health inspectors and street cleaners. (See the full version of this ad here.) Some worry that the campaign will coarsen public discourse and cause “widespread offense,” but that’s hardly usual for a British PSA campaign.

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