Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too

Sequel to last year's elevator ad

One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the same style. The earlier spot sold shower gel for men; these are for Playboy's VIP fragrances for men and women. Playboy is at its best when it's not taking itself too seriously. That's (mostly) true here, plus there's the added bonus of a nice structure that keeps things lively. Credits below.

CREDITS

Client: Playboy Fragrances

Advertising Agency: DDB, Paris

Executive Creative Director: Alexandre Hervé

Copywriter: Alexis Benoit

Art Director: Paul Kreitmann

Production Company: Les Télécréateurs

Director: The Perlorian Brothers

Account Director: Xavier Mendiola

Planner: Fabien Leroux

Sound: THE

Client Team Director: Jurgen Scharfenstein

Agency Producers: Emilie Talpaert, Sophie Megrous

Account Team: Julie Garguillo, Timothee Desruelles