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Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life.
One of two new spots, "Sad Hour," suggests that we set aside one hour a day for all the tedious crap we hate doing so the other 23 hours of the day can be happy. A second spot, "Single-Tasking," introduces the concept of only doing one thing at a time (drinking beer, for example).
Kona is borrowing heavily from old Bartles & Jaymes ads here, and adding a healthy dose of island life stereotyping, but the big guy's delivery is good enough to make it all work.
The ads will air in Orlando, Fla.,
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