Ads for the New Saw Movie Protest the Restrictions for LGBT Blood Donors

Lionsgate's latest blood drive gets political

The Saw horror film series—and the upcoming eighth installment, Jigsaw, in particular—seems like an odd place to take a stand against restrictive blood donation rules, right? But Lionsgate is giving audiences a little wokeness with its torture porn by launching “All Types Welcome,” a campaign that serve as Jigsaw movie posters while also challenging current FDA regulations preventing gay and bisexual men from donating blood.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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