Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Saw horror film series—and the upcoming eighth installment, Jigsaw, in particular—seems like an odd place to take a stand against restrictive blood donation rules, right? But Lionsgate is giving audiences a little wokeness with its torture porn by launching “All Types Welcome,” a campaign that serve as Jigsaw movie posters while also challenging current FDA regulations preventing gay and bisexual men from donating blood.
A blood donation drive has accompanied all the Saw films going back to the first one in 2004.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in