Adorable Puppy Gets Lost, and Then Things Get Worse, in GoDaddy’s Super Bowl Ad

Fun tweak of Budweiser

Headshot of Tim Nudd

Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early, here is GoDaddy—amusingly deflating Bud's balls a little bit with a spoof that even somewhat matches the plot of the sequel.

Yes, GoDaddy has its own adorable yellow Labrador puppy. And like the one in this year's Bud spot, it's gotten lost—after falling out of a pickup truck when it went over a bump. The little guy runs home as fast as his little legs can carry him … but it's not exactly a sappy ending that awaits him there.

The spot was made by Barton F. Graf 9000.

Check out our Q&A with Gerry Graf here, where he talks about GoDaddy's approach this year, and the ups and downs of making Super Bowl spots.

UPDATE: After swift backlash from dog advocates, GoDaddy has said it won't run this ad on the Super Bowl after all.


@nudd Tim Nudd is a former creative editor of Adweek.