Adorable Coca-Cola Ad About Young Love Is Sort of Perfect

Unlike Coke itself, just the right amount of sweetness

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a Six Flags. They ride the rides, but in between, they laugh and play—and don't kiss. That's right, you thought they'd kiss, but that's too cliché. With unbearably sweet innocence, our hero accidentally touches the girl's hand, and she draws a heart on his palm, and then she puts her head on his shoulder as the sun goes down. But there is no kiss and no suggestion that either of them wants anything more than to spend a perfect day together. It warms the old heart cockles with simple, classic storytelling, and provides a refreshing breather from today's cynical world. The ad, directed by Aaron Ruell, is set to air during the NBA playoffs. Credits below.

CREDITS

Client: Coca-Cola

Agency: Fitzgerald+CO

Chief Creative Officer: Noel Cottrell

Creative Director, Copywriter: Mitch Bennett

Creative Director, Art Director: Wes Whitener

Executive Producer: Christine Sigety

Production Company: Biscuit Filmworks

Director: Aaron Ruell

Managing Directors: Shawn Lacy, Holly Vega

Producer: Tracy Broaddus

Editorial: Kim Bica, Arcade

Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Kirsten Thon-Webb

Music Composition: MassiveMusic

Executive Producer: Keith Haluska

Producer: Courtney Jenkins

Creative Director: Elijah Torn

Online Effects: Airship

Artist: Matt Lydecker