Adapting to Crisis

Made Entirely With Stock Footage, Adobe Film Festival Shows How Restrictions Amplify Creativity

Software company gave 13 filmmakers access to its images, audio and editing tools

Daniel Koren's Possibilities uses stock footage to explore how to find happiness.Courtesy of Adobe
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By Ian Zelaya

 

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The Covid-19 pandemic has forced creatives around the world to, well, get creative with producing content remotely since March. Adobe recently demonstrated the innovation sparked by lockdown restrictions with its first film festival, which challenged 13 filmmakers to produce their projects entirely with stock footage.

The Adobe Stock Film Festival was created in partnership with agency 72andSunny Los Angeles to give filmmakers access to Adobe Stock footage, Epidemic Sound audio and Premiere Pro video editing. The filmmakers were tasked with producing short films in five days.

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Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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