Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

An argument for digital signatures

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Don't lose business because you're still using tedious pen-and-paper legal instruments, says a new ad from Adobe.

In the minute-long spot, sports announcers and fans go crazy amid news that a fictional basketball star, Anton Miller, is going to sign a "billion-dollar" deal with a make-believe basketball team, the Cincinnati Sabres (not to be confused with a real American Hockey League team, the Cincinnati Swords).

But as the celebrity player sits in a roundtable conference room with executives from the franchise, and his own entourage, it becomes clear things aren't going that well.

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