Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The notion of being secretly photographed, digitally manipulated and publicly displayed might make some folks shudder. But the furtive surveillance in Adobe's "Street Retouch" stunt, via Swedish agency Abby Norm, seems almost jolly. While waiting at a Stockholm bus stop, people were surprised and, judging by the video below, mostly delighted to see themselves Photoshopped by retouch wizard Erik Johansson (operating from a nearby van) into various scenarios on a seemingly typical outdoor ad panel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in