Adobe Launches a Striking Digital Collection That Celebrates Black Roller Skating Culture

Award-winning performer Cynthia Erivo helps skaters tell their stories

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Roller-skating saw a resurgence in popularity during the pandemic as people looked for a novel way to spend time outside during lockdown. But while the sport found a new audience (and some viral love on TikTok), roller-skating has deep roots in Black culture, with skating rinks serving as venues for desegregation protests in the ‘60s and hip-hop concerts in the ‘80s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in