Adobe and Little Simz Want to Inspire More Diverse People to Pursue Creative Careers

The ad features the British rapper sharing a love letter to her greatest influence, her mom

The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a minority ethnic background, according to the Creative Industries Federation in the U.K. One of the issues is that more than 65% of students from Black, Asian and minority ethnic groups struggle to find creative role models, which can deter them from pursuing a career in that space