Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic—especially within the Black community.
When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn’t opt for the preachy public service announcement. Instead, they invited those still on the fence about the subject to “Vax That Thang Up” if they wished to engage in the world of safer dating.
A song to save lives
The message received an incredible boost from rap legends Juvenile, Mannie Fresh and Mia X, who recreated the classic music video for the PSA’s 22-year-old inspiration, “Back That Thang Up.”
For the newest episode of Adweek’s Adnatomy—a video series digging into how brands, agencies and production companies continue to make ads during the pandemic—Adweek chatted with Majority’s founding partners Omid Farhang and Asmirh Davis, directors...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in