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On advertising’s biggest stage of the Super Bowl, it takes a higher level of creativity to stand out. That is why Diageo whisky brand Crown Royal decided to take a risk, by using its spot during a quintessentially American event to pay tribute to Canada.
The ad starred Foo Fighters frontman Dave Grohl (who is also a Crown Royal fan) thanking Canada for all the things to come out of the Great White North, from music artists like Joni Mitchell and Celine Dion to peanut butter and egg cartons.
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