Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

'Live United' combines agency Strawberry Frog's cinematic eye with a poet's spirit

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When the world began to grapple with its entrenched history of racism and inequality, poet and activist Amanda Gorman cut through the static as a voice of real hope. After being named the first National Youth Poet Laureate in 2017, Gorman became a recognizable political force with work that speaks to today’s pressing issues, such climate change and reproductive rights. Her awe-inspiring way with words has led her all the way to President Joe Biden’s inauguration in 2021, where she recited her poem “The Hill We Climb” before the incoming White House administration, an audience full of the biggest celebrities and millions of viewers around the nation.

But before that, she appeared in a stirring ad spot for United Way and Truist called “Live United,” which featured an original poem by Gorman.

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