Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

'Live United' combines agency Strawberry Frog's cinematic eye with a poet's spirit

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When the world began to grapple with its entrenched history of racism and inequality, poet and activist Amanda Gorman cut through the static as a voice of real hope. After being named the first National Youth Poet Laureate in 2017, Gorman became a recognizable political force with work that speaks to today’s pressing issues, such climate change and reproductive rights.

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