Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely

The Pokémon Company, Niantic and Muh-Tay-Zik / Hof-Fer collaborated in the middle of the pandemic

Headshot of Nick Gardner

How have brands, agencies and production companies been pivoting to accommodate the new reality of remote production? Adweek’s new video series, Adnatomy, explores this question. We’re sitting down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the Covid-19 pandemic.

First up, U.S. mobile game developer Niantic and The Pokémon Company’s collaboration with award-winning director/cinematographer Rian Johnson and Steve Yedlin on their spot for this summer’s Pokémon Go Fest. Watch the full ad and the Adnatomy exclusive below:

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

Nick is a video producer at Adweek and host of the Gen ZEOs podcast.