Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely

The Pokémon Company, Niantic and Muh-Tay-Zik / Hof-Fer collaborated in the middle of the pandemic


How have brands, agencies and production companies been pivoting to accommodate the new reality of remote production? Adweek’s new video series, Adnatomy, explores this question. We’re sitting down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the Covid-19 pandemic.

Nick is a senior video producer and podcast producer at Adweek.