Adidas Takes a Shot at Under Armour With an Ad About Creativity, Not Just Hard Work

Aaron Rodgers, Von Miller among stars of new spot

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Playing a sport well, and becoming a career athlete, doesn't just mean you've studied a list of plays, stuck to a workout regimen and mastered exactly how something should be done, though that's certainly a part of it.

It means you've done all that and found creative ways to make the game your own. 

That's what this high-energy Adidas spot from 72andSunny says, arguing that it is the sports brand for creative athletes—unlike say, Under Armour.

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