Adidas singing on the way back to school


"New school of thought" is the theme of Adidas’s back-to-school push, which is also tied to the music of the band Ultraviolet Sound. A widget lets users download free Ultraviolet Sound songs, which are preceded by jingles the band created for the Adidas Originals brand. I didn’t bother to listen to any of the music, having suffered enough in recent weeks with Converse’s “My Drive Thru” song.

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