Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey

The brand, with help from TBWA, has put six cameras inside a very special version of its official game ball for the tournament, and will send it on tour to places like London, Munich and Madrid, filming ball's-eye footage of soccer scenes and releasing video episodes in the run-up to this summer's games in Brazil.

This way, you can appreciate what it feels like to look at star players like Xavi Hernandez and Bastian Schweinsteiger in the face, and then watch them wind up to kick you in yours.

Lest you escape unscathed, the campaign comes with a pun—the camera-ridden ball is a "brazucam," a play on the official ball's name, "brazuca" (a word that refers to both Brazilian national pride and Brazilian expatriates).

You can follow @brazuca for updates, because it's always fun to give inanimate objects social media profiles.