Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store

Simple, smart promotion

Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers. Hundreds of fans descended and tried to make the 10-foot jump. Great moments, from Rose laughing at a girl who can't get enough air to helping a kid reach a pair, are offset by some pretty impressive jumps—including a dude who not only reaches the shoes but manages to kiss them on the shelf. Best pop-up store promotion in a while.

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@rebeccacullers Rebecca Cullers is a contributor to Adweek.