Adidas Lets Fans Jump for Derrick Rose Sneakers in London Pop-Up Store

Simple, smart promotion

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Here's a simple concept executed simply for Adidas. This beautifully shot, expertly cut short tells the story of the opening of the D Rose Jump Store in London. This unique store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers.

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