Adidas Brings Superstars Like Lionel Messi and Karlie Kloss Together for a Feast in Its Latest Spot

Adidas calls on a plethora of stars from sports and beyond in the latest addition to its "Here to Create" campaign. Created in partnership with agency 72andSunny, "Calling All Creators" features superstar athletes such as FC Barcelona striker Lionel Messi, Connecticut Sun forward Chiney Ogwumike, Portland Trail Blazers point guard Damian Lillard, Portland Thorns midfielder Lindsey Horan, Green Bay Packers quarterback Aaron Rodgers and Houston Astros shortstop Carlos Correa, to name a few. It also reaches beyond the realm of sports, with appearances by rapper Pusha T, musician/producer Pharrell Williams, fashion designer Alexander Wang and supermodel Karlie Kloss. "Calling All Creators" brings all these stars to the table together (with some noticeable pans underneath said table to focus on their shiny new Adidas) to deliver the brand's manifesto piece by piece, beginning, "Calling all creators: those with the need to make something new." As the spot goes on, the various stars wax philosophical about the intersection of fashion, music and sports, en route to the "Here to Create" tagline. There's not much in the way of visual flair, with the spot relying solely on its message and star power, but then it is quite the assemblage of celebrities. [kickout id="1"] "Calling All Creators" will make its debut on the brand's YouTube channel today and roll out to some 33 countries worldwide, including the U.S., Japan, China, Canada, the U.K., France and South Korea. Following its introduction online, the spot will debut in theaters in the U.S. on Dec. 22 and on broadcast during Christmas Day NBA games. "We live at the intersection of sport and culture and the people around the table represent that," Adidas vice president, global brand communications Ryan Morlan told Adweek. "Each person featured in this campaign are true creators in their own right and have shaped their industry in some way or another. We wanted to bring this notable group of creators together to inspire others to think differently in their game, life and world." "The level of engagement from every creator at the table was unbelievable," he added. "Each and every creator featured in this film contributed their own words to the final product." CREDITS Client: Adidas Campaign Title: Calling All Creators VP, Global Brand Communications: Ryan Morlan Senior Director, Global Brand Communications: Lia Stierwalt Director, Global Brand Communications: Cathy Marchant Senior Manager, Global Brand Communications: Emily Cieslinski Manager, Global Brand Communications: Chelsea Gunter Assistant Manager, Global Brand Communications: Maddy Dennison Senior Manager, Creative Shoot + Production: Meagen Moore Senior Manager, Creative Shoot + Production: Penny Pijnenburg Assistant Manager Creative Shoot + Production: Martine Nash Global Legal and Compliance: Paul Loving Daniel Cross – Global Music Manager Agency: 72&Sunny Executive Creative Director: Stuart Harkness Creative Director/Designer: Adolfo Alcala Creative Director/Writer: Brandon Pierce Senior Designer: Gerardo Ortiz Senior Writer: Cary Ruby Chief Production Officer: Tom Dunlap Executive Film Producer: Jim Haight Executive Film Producer: Kerli Teo Junior Film Producer: Danny Nouri Managing Director: Nic Owen Group Brand Director: Bassam Abdel-Rahman Brand Director: Audrey Huber Brand Manager: Chelsea Kim Partnerships & Legal Director: Kallie Halbach Partnerships & Legal Manager: Chris Profeta Partnerships & Legal Coordinator: Kelsey Buehler Strategy Director: Heather Lewis

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Adidas Brings Superstars Like Lionel Messi and Karlie Kloss Together for a Feast in Its Latest Spot

'Here to Create' campaign features star athletes and other celebs

Erik Oster

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Erik Oster