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Years before he became Adam Sackler on television, and Kylo Ren in the movies, Adam Driver served in the U.S. Marine Corps. Shortly before he was due to be deployed to Iraq, he broke his sternum in a mountain biking accident and was medically discharged.
That history provides an apt backdrop for Driver’s latest advertising gig—the short Budweiser documentary below, timed to the Fourth of July, in which he surprises a military family whose patriarch had a similar, though more wrenching, story of training for combat but not being able to deploy with his friends.
The spot—created in partnership with the Folds of Honor Foundation, which provides educational scholarships for the children and spouses of fallen and disabled service members—follows a simple and straightforward script, one we’ve seen many times before.