Ad-Targeting Company Makes Violent Ad Debut on 'Mad Men'

Booze, sex and would-be murder


In Gyro's commercial for ad-targeting firm Turn that debuted during last night's Mad Men season finale, an angry brunette with a gun bursts into an office and opens fire on her apparently philandering husband and a blonde bombshell. (The shooter in the '60s-noir sendup looks like a cross between Jackie Kennedy and Teri Hatcher. Truly the stuff of nightmares—or an erotic fantasy—depending on your point of view.) The bullet moves in super slo-o-o-ow motion, accompanied on its journey by a voiceover: "In 10 milliseconds, Turn delivers your ad to all the right online audiences with deadly accuracy.

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