Ad space for a penny per pixel

A broke 36-year-old Branson, Mo., Web designer calling himself “James” has come up with a plan to get himself back on track: He’s created a Web site called The Million Penny Homepage, where he’s trying to sell 1 million pixels of advertising space at 1 cent per pixel, which would net him $10,000. Of course, a pixel is so tiny that it would be pointless to buy just one, or even a handful. So the guy has divided the page into 10,000 blocks, each of which measures 10 pixels by 10 pixels.