Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks.
Why they went with cops trying to pull someone over, I have no idea; the concept doesn't really need them, and neither does the visual gag they're setting up (being outpaced by a slow-moving bird). But I suppose the randomness is part of the charm.
I suppose Wheat Thins probably should be a controlled substance, though.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in