Ad for Popped Wheat Thins Has the World’s Slowest Airborne Police Chase

He's getting away!

Wheat Thins revisits the golden age of ballooning in this weird spot from New York agency Being for the cracker brand's new air-popped snacks.

Why they went with cops trying to pull someone over, I have no idea; the concept doesn't really need them, and neither does the visual gag they're setting up (being outpaced by a slow-moving bird). But I suppose the randomness is part of the charm.

I suppose Wheat Thins probably should be a controlled substance, though. They taste too good to not be drugs somehow.

Credits below.


Client: Wheat Thins

Spot: "Air Chase"

Agency: Being, New York

Executive Creative Director: Matt Ian

Creative Directors: Samira Ansari, Lisa Topol

Copywriter: Jerome Marucci

Art Director: Steve McElligott

Executive Producer: Jason Souter

Director of Business Affairs: Samantha Norvin

Broadcast Traffic Manager: Betty White Butler

Talent Manager: Felicia Simmons

Group Account Director: Brett Edgar

Account Director: Hayden Lockaby

Account Executive: Kelly Mendola

Production Company: Dummy

Director: Harold Einstein

Executive Producer: Eric Liney

Editorial: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfeld

Postproduction: Evan Meeker

Sound Designer: Sam Shaffer

Visual Effects: Moving Picture Company

Executive Producer: Justin Brukman

Producer: Adele Major

Visual Effects Supervisor: Ricky Weissman

Visual Effects Team: Chris Bernier, Mikael Pettersson, Marcus Wood, Carolyn Figel, Sang Lee

Telecine: Co3

Colorist: Tim Masick

Audio Mix: Sound Lounge

Mixer: Tom Jucarone

Music: Butter

Composer: Dave Quattrini

Producer: Annick Mayer

Executive Producer: Ian Jeffreys

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.