Ad for Naked Condoms Is Just a Bit Too Naked for Australian Censors

Care to remove all sexual references?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This Australian ad for the Naked brand of condoms was destined for a ban from TV, and got it, but the specific reasoning is pretty stupid. Australia's FreeTV Commercials Advice Department, which refused the ad for commercial broadcast, requested "the removal of all sexual references," which is difficult when you're trying to sell condoms. Plus, CAD's demands are too broad. Just for fun, they should ask for the female actor not to specify which parent she's talking to during sex, and for both actors to have at least one obvious physical imperfection.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in