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How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake.
This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis.
It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are.
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