This Ad Has No Respect for Personal Space, but at Least Honda Does

Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake.

This new ad for Honda's City vehicle by Leo Burnett's Melbourne office may be geared for Australians, but showing the sheer variety of ways that some jerk can invade your personal bubble works for any metropolis.

It could be my Northeast upbringing (I'm uncomfortable if someone outside my immediate family tries to hug me), but I appreciate just how annoyed these people are. Contrasting that with the visible space and relief the vehicle's interior offers is a nice effort.

Environmentally friendly mass transit, be damned!

Credits below.


Client: Honda

General Manager, Communications: Jason Miller

Brand Communications Manager: Melissa Altarelli

Agency: Leo Burnett, Melbourne, Australia

Executive Creative Director: Jason Williams

Creative Director: Andrew Woodhead

Head of Copy: Sarah McGregor

Senior Art Director: Rob McDowell

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Account Manager: Jacquelyn Whelan

Production Company: The Sweet Shop

Director: Noah Marshall

Producer: Tony Whyman