Ad Council and Amazon Spot Shows How Love and Identity Go Hand-in-Hand

'Alexa, What Is Love?' continues an Emmy-winning campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The Ad Council celebrated Valentine’s Day 2015 with the PSA “Love Has No Labels,” which went on to win an Emmy for Outstanding Commercial. The ad kicked off an ongoing campaign, which continues this Valentine’s Day with “Alexa, What Is Love?” a 30-second spot developed with Amazon Ads.

Directed by Rodney Lucas, the spot shows people sharing how love means recognizing diversity. Alexa-enabled devices asked “Alexa, what is love?” will echo voices from the spot with people including a disability activist and an anti-bullying advocate explaining what love means to them.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in