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You probably didn't know bros were an endangered species.
Dairy brand Organic Valley is out with "Save the Bros," a mock PSA asking for help weaning musclebound dudes from conventional protein shakes in favor of the company's new Organic Fuel product—which it's touting as free of "artificial flavoring, sweeteners, GMOs, toxic pesticides, antibiotics or artificial hormones often found in other 'health' products."
The two-minute, tongue-in-cheek video, created by Humanaut, stakes out its position early, opening with the smirkingly ambiguous claim, "Bros are pretty amazing," before proceeding to make a slew of other dubious arguments.