Ad Campaign Celebrates Canada’s Lauded History of Niceness, and Hopes to Find Its Nicest Person

Roots makes the most of the sesquicentennial

This year marks Canada’s sesquicentennial. And to celebrate, lifestyle brand Roots is flaunting its biggest quality—niceness.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.