Ad Agency Uses 'Draw Something' App to Find Creative Workers

Download, sketch and apply

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dutch agency Muse Amsterdam has come up with the 21st-century equivalent of the Art Instruction Schools' free art test by using the social drawing app Draw Something to find creative interns. Interested parties can download the app, add the user name "Drawsome intern," and sketch a doodle based on the word prompts. Muse can monitor their efforts and get an idea of how creative they are—and then hire the best ones. Truly, this agency in an innovator in making people compete to work for free.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in