Ad Agency Tries Letting Clients ‘Pay What You Want’

Polish shop lands 23 assignments, $74 average

Interactive design and branding company 8k in Poland is getting some visibility from its "Pay What You Want" pricing system ($1 minimum) that covers services including logos, slogans, letterheads, business cards, naming and sales letters.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.