Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC office (at 11 East 26th St.) spelled out a message for the rapper on its windows—obviously a reference to Kanye's latest Grammys antics.
Agency execs Matt Dowshen and Jason Marks told Gothamist: "We are an agency actively researching the effects of out-of-home advertising. We found out Kanye was playing outside our building, and we wanted to make a point about being in the right place at the right time with the right message, and how that can be amplified through digital channels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in