Ad Agency Pioneers Erotic Sleep Mask With the ‘Face Bra’

Frilly, lacy effort for adult-retail client

Munich ad agency Interone has revolutionized the sleep mask with its Face Bra, a miniature brassiere you wrap around your eyes to guarantee erotic dreams all night long. The product was commissioned by Interone's adult-retailer client Beate Uhse AG and was sent to people traveling to Paris to attend this year's "salon international de la lingerie." I feel like they could have given it a sexier name than the Face Bra, and maybe picked a sexier model to show it off than the Royal Farms night manager on display here. But apparently the thing was a hit, so sometimes a clever idea is all you need. Via Ads of the World.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.