Ad Agency Creates a Cookbook You Can Actually Eat

Promo item for publisher bakes into lasagne

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I can't believe I'd never seen an edible cookbook until German ad agency Kolle Rebbe made one. How do I miss these things? The agency made this specific edible cookbook for a publishing-company client as a promotional item (copies were sent to a number of the company's top business partners "as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks"). It featured pages made with fresh pasta that could be cooked like a lasagna with some sauce and cheese, or as a Texas lasagna with some eggs and hot pork sausage.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in