Ad for the 9/11 Memorial Encourages You to ‘Take a Day to Remember’

BBDO's new PSA

Robert De Niro narrates this new spot for the National September 11 Memorial & Museum, encouraging viewers to "take a day to remember" that morning 12 years ago, when thousands of men and women died in the heart of New York City—and "to honor the best in humanity that overcame the worst." The spot, created pro bono by BBDO, New York, will air on donated media throughout the week. The campaign also includes print, outdoor, digital and video advertising and points to to learn more. Credits below.


Client: The National September 11 Memorial & Museum

Spot: "Day to Remember"

Agency: BBDO, New York

Chief Creative Officer: David Lubars

Executive Creative Directors: Greg Hahn, Mike Smith

Associate Creative Director, Art Director: Marcel Yunes

Associate Creative Director, Copywriter: Rick Williams

Group Executive Producer: Julian Katz

Senior Integrated Producer: Neely Lisk

Executive Music Producer: Rani Vaz

Account Director: Neil Onsdorff

Account Executive: Jennifer Sullivan

Production Company: Brand New School

Executive Creative Director: Jonathan Notaro

Managing Partner: Devin Brook

Head of Production: Julie Shevach

Art Director: Kris Wong

Animators: Morten Christensen, Peter Harp, Jim Forster

Flame Artist: Mark French

Producer: Joe Balint

Music: AKM Productions

Recording Studio: The Kitchen

Mixing Engineer: Corey Bauman