Absolut pours lemony whitesploitation flick

Absolut and TBWA\Chiat\Day have released this trailer for Lemon Drop, a short '70s action-film send-up directed by Traktor and starring Ali Larter kickin' ass when her kittens are purloined. Our heroine confuses pop-culture eras by donning skin-tight Kill Bill-style outfits while sporting a B-52s beehive. The trailer promises lots of innuendo and explosions amid the low comedy, plus—and I apologize in advance for even saying it—pussy galore. (The kittens, perverts!) The movie will premiere soon on Facebook. The style and sensibility come from tough-chick drive-in classics like Foxy Brown and Cleopatra Jones, but the abundance of product-tie-in lemony hues and Caucasian cast might make Lemon Drop the palest blaxploitation spoof ever. Via Adland.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.