Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Sid Lee's latest iteration of 'Absolut Nights'

Headshot of Tim Nudd

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle that lights up when you push a button on the bottom.

The short film and TV work, directed by Grammy-winning director Melina Matsoukas, collect footage from a series of "Absolut Nights" events hosted last year in New York, Sao Paolo, Berlin and Johannesburg that featured one-of-a-kind artistic collaborations—with Vita Motus, Marianne Krawcyzk, Studio XO and Charles Gadeken.

The short film:

The TV spot, launching Monday:

Those events were all about reinventing aspects of traditional nightlife in keeping with the brand's "Transform Today" credo of rethinking nightlife through a lens of creativity.

The short film features a new track from electronic music duo Empire of the Sun. And the campaign features an intriguing packaging component—the Absolut Spark bottle, with a light that shines through the bottom and  "gives consumers the ability to shine a new light on their nightlife rituals for up to eight hours."

The bottle:

"At Absolut, we believe in a world where there's no such thing as a 'standard' night out," says Joao Rozario, vp of Marketing at Absolut. "By infusing the unexpected into the ordinary, 'Absolut Nights' aims to inspire nightlife lovers to use the night as their canvas to explore what the future of nightlife looks like."

More work from the campaign below.

The artistic collaborations:


Client: Absolut Vodka, Pernod Ricard USA

Agency: Sid Lee Amsterdam & Sid Lee New York

Managing Partner: Eric Alper

Executive Creative Director: Daniel Chandler & James Yeats-Smith

Creative Team: Maclean Jackson, Roeben Beddeleem, Eoin Mclaughlin & Thomas Glover

Group Account Director: Emily Creek

Account Director: Amy Manganiello

Production Management Director: Melanie Bruneau and Dave Isaac

Head of Strategy: Simon Wassef

Strategy Director: Nicola Davies

Editor: Thomas Schenk

Director:  Melina Matsoukas

Production Team: Jimmy Lee & Sid Lee Entertainment

Production Partners: Prettybird, Vice, O'mage, StudioNOW

Public Relations: Weber Shandwick

@nudd Tim Nudd is a former creative editor of Adweek.