Absolut Bus-Shelter Ad: One Piece of Paper, No Paints or Inks

Artist Simon Schubert plays with light and shadow

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German artist Simon Schubert creates evocative, finely detailed images by folding paper to catch the intricate interplay of light and shadow. Sometimes, I fold paper into little triangular footballs and flick them around my cubicle. Who's to say which of us is the greater artistic genius? Schubert illustrates the theme of "purity" in dazzling fashion for Absolut and TBWA\Being with this Paris bus-shelter ad, created without using paints or inks. The work uses one sheet of paper and shows the vodka brand's limited-edition multi-sided bottle reflected from every angle.

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