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Por Hsian Zhang’s proudest creative work is rather close to his heart. It’s also brand new.
On March 4, P&G continued its history of inclusive storytelling by launching a new platform timed to AAPI Heritage Month. The effort is led by a heartfelt short film titled “My Name,” which emphasizes how belonging and true inclusion begin with respecting and learning the proper pronunciation of Asian names.
“It was an eye-opening experience for me,” R/GA NYC’s group executive creative director told Adweek for the AAPI Creative Spotlight series.
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