Creative Advertising

AAPI Creative Spotlight: Palak Kapadia's Work Redefines the Concept of 'Cool'

Collaborative and forward-thinking, this copywriter wants to make room for different tastemakers

"For a long time, art has been such a closed system," said the copywriter. "We identified a few people as having good taste and everyone else aspired to their singular definition of what's cool."Adweek

By Sara Century

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For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to make that kind of work,” she says in a quote to Adweek.

As part of Adweek’s AAPI Creative Spotlight, Kapadia professes a need for a more open approach to art.

Sara Century

Sara Century is a freelance writer for Adweek.

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